This is the big picture. Sometimes called substantive editing, developmental editing focuses on the comprehensive structure of a document, its logic, and how it all fits together. Paragraphs may be reordered with a view to creating flow and cohesiveness from one thought to the next. Your voice and your message to your target audience will be addressed at this stage too, along with clarity and correct information. We adhere to the style guide of choice or develop one for you. At Webster Ink., we have experience editing manuscripts, corporate white papers, and website content.
Ready for red pen marks? Copyediting is what your high school English paper looked like when the teacher gave it back. Those dreaded squiggly lines are what we copy editors use to fix sentence structure and syntax, punctuation errors, and every other typo or spelling mistake we find. When you’ve worked on a document for a while, your mind reads what it wants to see and that's not always what is there in print or on screen. We can help you achieve a high level of communication standards for your personal or professional written work.
The last minute-before-you-go-to-print-and-thereby-saving-your-hide step in the publishing world. Don’t let your brochure hit a print run of 10,000 with “communications” spelled incorrectly. Don’t send off your resumé with the company name (or even your own name) misspelled. And certainly don’t let your website go live riddled with mistakes. This last step in the editing process is an essential one, if you want to present clean and correct copy.
Do you know that people scan websites, not read them? Short sentences are important. White space is essential. Headlines and subheads are everything. Editing content for websites is different than editing for printed work because audiences use and react to websites differently. At Webster Ink., we have a lot of experience making websites effective and reader-friendly.